Today’s consumers hold significant power, which means brands must be willing to meet their high expectations and demands for seamless digital experiences. As such, we’ve seen the emergence of market drivers — like super-apps and digital wallets — which are transforming the digital customer experience on a global scale.
In this guide, we explore:
- The benefits and challenges digital wallets and super-apps offer businesses and consumers
- How these innovations are poised to disrupt traditional banking and payment services
- Steps businesses can take to protect accounts throughout the customer lifecycle